We address ‘real-life’ challenges, anticipate and project people’s demands and seek to try out new ideas. We focus on outcome-oriented processes, including the planning of plausible outcomes (scenarios), and ultimately build a strategy to achieve the desired future.

Taking into consideration short-, medium- and long-term time horizons (the years 2025, 2035 and 2050), we survey — quantitatively as well as qualitatively — emergent trends, identify relevant commonalities and connections between them and map their trajectories over time.

To avoid oversimplification and unproductive reduction when discussing the performance of human activities, we have developed a model where selected key activities are embedded in three life domains — infrastructure, intelligence and culture.

The best approach to building compelling future scenarios is to move beyond desk research and co-create creative, relevant, rich scenarios with prospective customers, stakeholders and internal decision-makers. By co-creating, we make our scenarios relevant and tap into the creativity of a larger group of people. In this sense, the process of co-creation not only gives brighter colours to the deliverable, but it also forces an early buy-in of all stakeholders involved, which is, tactically, a benefit not to be underestimated.